w a y f i n d i n g
Sydney Observatory
Sydney Observatory is a beautiful venue well known for its breathtaking view of the Harbour Bridge. The aim of this project was to redesign the existing wayfinding system to improve the customer experience. The new brand identity, as well as the materials used for the new wayfinding system, respect the environment and historical soul of the venue.
The digital part was also developed with the creation of a mobile app and a website. The app allows non-English speakers to access an audio guide in the language of their choice to understand the content of the panels and guide them in the observatory.
The website was designed to match the new brand identity, give visitors access to general information, book a tour in the observatory and share information about its history. A series of posters were also designed for a potential future advertising campaign.
