I l l u s t r a t i o n , A n i m a t i o n & U s e r E x p e r i e n c e
Barnard the Dinosaur
Barnardos Australia is an association that aims to protect children from neglect and violence. They called on us to create their new communication campaign to attract and retain young donors. The purpose of this project was to increase children’s awareness with a limited budget.
An interactive ebook was developed and Barnard the Dinosaur character was created to explain how children and their parents can increase awareness about the importance of charity through questions, activities and stories.
The content of the ebook is child-friendly and respects Barnardos’ identity. It will be published for free on Barnardos’ website. Finally, a printed version has also been proposed as well as merchandising products.
Link to the Ebook : http://bit.ly/398xmW3
